A Google Algorithm Update & A Directive: Just Wait and See?
Search Engine Land recently confirmed with Google that there was, in fact, a “broad core algorithm update” in early March. This is confirmation that most
Should You Boost Your Posts on Facebook?
Facebook is a controversial topic lately. Since the algorithm update that prioritized posts from friends and family over public ones, companies are on edge about
Four New Paid Search Features for the Holidays
The holidays are coming up on us fast, and if you’re a retailer – online, in store, or both – you’re likely gearing up for
Atlanta PPC Agency Drives Revenue Growth
Lead Horse is an Atlanta PPC agency that achieves revenue growth for its clients through innovation.  PPC or pay-per-click advertising, when executed properly, will result
ICYMI: Structured Snippet Extensions
This summer, our own Lane George covered Ad Extensions, a performance-boosting contributing factor to AdRank – why they’re important, what the difference is between dynamic and
Google Launches Customer Match
Google has released a new “Customer Match” capability that could very well change the remarketing game for the better. Though the specific capability that Customer
What You Need To Know: Shopping Campaigns
The holidays are fast approaching, and it’s time to step up your efforts on all fronts. Paid search can help – specifically, we’re focused on
Learn Analytics Functions For Paid Search
Data is the key to success in many cases – specifically in marketing, and especially in paid search. This is no surprise – we’ve even covered
Your Paid Search Strategy, In Real Time
A recent study noted that a staggering 98% of marketers feel they get measurable return on investment from real time marketing. That’s a pretty vast majority!