The holidays are coming up on us fast, and if you’re a retailer – online, in store, or both – you’re likely gearing up for
Lead Horse is an Atlanta PPC agency that achieves revenue growth for its clients through innovation. PPC or pay-per-click advertising, when executed properly, will result
This summer, our own Lane George covered Ad Extensions, a performance-boosting contributing factor to AdRank – why they’re important, what the difference is between dynamic and
Google has released a new “Customer Match” capability that could very well change the remarketing game for the better. Though the specific capability that Customer
The holidays are fast approaching, and it’s time to step up your efforts on all fronts. Paid search can help – specifically, we’re focused on
Data is the key to success in many cases – specifically in marketing, and especially in paid search. This is no surprise – we’ve even covered
A recent study noted that a staggering 98% of marketers feel they get measurable return on investment from real time marketing. That’s a pretty vast majority!
For some, the bidding process in paid search can be unwieldy and confusing; often, small businesses, startups and those with little time to devote will