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Atlanta PPC Agency Drives Revenue Growth
Lead Horse is an Atlanta PPC agency that achieves revenue growth for its clients through innovation.  PPC or pay-per-click advertising, when executed properly, will result
ICYMI: Structured Snippet Extensions
This summer, our own Lane George covered Ad Extensions, a performance-boosting contributing factor to AdRank – why they’re important, what the difference is between dynamic and
Google Launches Customer Match
Google has released a new “Customer Match” capability that could very well change the remarketing game for the better. Though the specific capability that Customer
What You Need To Know: Shopping Campaigns
The holidays are fast approaching, and it’s time to step up your efforts on all fronts. Paid search can help – specifically, we’re focused on
Learn Analytics Functions For Paid Search
Data is the key to success in many cases – specifically in marketing, and especially in paid search. This is no surprise – we’ve even covered
Your Paid Search Strategy, In Real Time
A recent study noted that a staggering 98% of marketers feel they get measurable return on investment from real time marketing. That’s a pretty vast majority!
Why Use Manual Bidding?
For some, the bidding process in paid search can be unwieldy and confusing; often, small businesses, startups and those with little time to devote will
Remarketing In Paid Search
Remarketing can be an incredibly effective tool for staying top of mind in an increasingly fast paced online consumer marketplace. It’s an important topic that
Why You Should Be Negative (Sometimes)
Our last blog post covered match types and touched on the significance of negative keywords to your overall strategy. Negative keywords can be, when used correctly,