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Everyone is Changing to Comply with GDPR. Here’s What You Need to Know
*Note: This is a high-level overview, NOT a detailed insight into the implications of the GDPR* Data retention and use is an important topic right...
What You Need to Know: 2018’s Google Mobile Speed Scorecard
Since Google’s April 2015 announcement that mobile-friendliness would play into SEO rankings (aka, “Mobilegeddon”),  mobile optimization has been top-of-mind for marketers, advertisers, and site owners....
A Google Algorithm Update & A Directive: Just Wait and See?
Search Engine Land recently confirmed with Google that there was, in fact, a “broad core algorithm update” in early March. This is confirmation that most...
Should You Boost Your Posts on Facebook?
Facebook is a controversial topic lately. Since the algorithm update that prioritized posts from friends and family over public ones, companies are on edge about...
Four New Paid Search Features for the Holidays
The holidays are coming up on us fast, and if you’re a retailer – online, in store, or both – you’re likely gearing up for...
Atlanta PPC Agency Drives Revenue Growth
Lead Horse is an Atlanta PPC agency that achieves revenue growth for its clients through innovation.  PPC or pay-per-click advertising, when executed properly, will result...
ICYMI: Structured Snippet Extensions
This summer, our own Lane George covered Ad Extensions, a performance-boosting contributing factor to AdRank – why they’re important, what the difference is between dynamic and...
Google Launches Customer Match
Google has released a new “Customer Match” capability that could very well change the remarketing game for the better. Though the specific capability that Customer...
What You Need To Know: Shopping Campaigns
The holidays are fast approaching, and it’s time to step up your efforts on all fronts. Paid search can help – specifically, we’re focused on...