Lead Horse Blog

A blog for all things digital marketing

An exciting month is right around the corner – one filled with fireworks, hamburgers and...

The way that people search online has evolved, and search engines like Google have grown...

Many moons ago, Google indicated that any website’s security would become a ranking signal for...

*Note: This is a high-level overview, NOT a detailed insight into the implications of the...

Since Google’s April 2015 announcement that mobile-friendliness would play into SEO rankings (aka, “Mobilegeddon”),  mobile...

Search Engine Land recently confirmed with Google that there was, in fact, a “broad core...

Facebook is a controversial topic lately. Since the algorithm update that prioritized posts from friends...

The holidays are coming up on us fast, and if you’re a retailer – online,...

Lead Horse is an Atlanta PPC agency that achieves revenue growth for its clients through...

This summer, our own Lane George covered Ad Extensions, a performance-boosting contributing factor to AdRank –...