Research & Audits
We begin all our SEO campaigns with Keyword Research and a series of audits including Technical, Content & Offsite audits.
These required audits don't actually deliver immediate results on your campaign, but they do lay out the roadmap for the rest of your SEO strategy.
Fixing & Optimizing
The next step is for us to fix and optimize the areas we've discovered as being broken or in need of optimization. This includes everything from Technical issues on your website, server configuration problems, site load time and barriers that prevent Google from accessing your site.
Creating & Producing
Finally, we begin creating and producing things that will really begin to help your site move up in the rankings. This includes creating content as a part of a Content Marketing Strategy, outreaching to bloggers and relevant sites within your industry in an effort to build backlinks, sharing content with publishers and influencers on your various social networks and generally promoting your site and content around the web.
SEO Ranking Factors
Google pretty much looks at 3 categories of factors when trying to decide how your site should rank: