Lead Horse Blog

A blog for all things digital marketing

Last month ended with hysteria, with many Adwords users reporting a steep decline in their…

Two technologies we use almost daily are changing right before our very eyes: Facebook and…

We’ve covered just about everything – in fact, this is the last post in our…

Now that we’ve covered how to prepare for your marketing campaign – setting your budget…

Landing pages are key to your digital marketing campaign’s success – for several reasons. With…

“Content is king.” We’re sure you’ve heard this – it’s a favorite term of marketers…

Retargeting is one of the most useful techniques in the marketer’s toolbox. It’s a great…

In blog #3 of our series, “How to Market Your Startup”, we’re getting technical. Previously,…

Unless you’re talking about the chocolate chip cookie. That is certainly always in vogue! But…

Welcome to blog post #2 in our series, “How to Market Your Startup.” This week…