At Lead Horse, we like numbers, data, facts, and figures. We put a plan in place, then we mark the metrics to measure how it's actually working. If something's off, we adjust the strategy. If something's working well, we look for ways to integrate that more holistically into the plan.
Our focus is on search engine marketing for real estate agents. That means you can trust that our team understands what it takes for you to relate to home buyers and sellers in a language they understand.
Here's a look at our process:
Lead Horse works with you to develop an innovative digital marketing strategy that's appropriate for your real estate demographic. We'll help you target the consumers who are most likely to lead to the profitability of your agency.
Measurement & Analytics
Everything we do starts with a baseline. We know where we start, and we know where we want to end up. If we surpass that expectation, it's excellent. If we don't meet it, it's not acceptable. We're committed to tracking your advertising ROI over the span of each campaign's lifetime, making sure to focus on keywords and phrases that resonate well with your audience so we can use them to hone your entire strategy. We’ll make sure your real estate ad campaign is lean, highly targeted and effective, applying what we’ve learned in your PPC campaigns to other arenas, from website design, to Search Engine Optimization for your real estate business and Facebook advertising.
This is when our team gets down and dirty with your advertising needs. We marry data with strong creative to come up with an advertising campaign that drives traffic to your real estate agency. With over ten years of experience, Lead Horse has proudly optimized ROI for many of our real estate clients using paid search marketing.
We know what words your audience is searching for, where they're buying or selling homes, and which part of the process they're in. Armed with this information, we strategically place ads right where your future clients will see them.
Remarketing for Realtors
The home-buying or -selling process is a big move for anyone. That's why it's natural for your potential clients to browse for online information before they connect with you. Our remarketing tools make it easy for you to reach out to people after they've shown interest in your real estate services. We implement laser-focused re-targeting tactics that touch base with your future clients based on demographics, online behaviors, and interests.
Programmatic advertising enables you to leverage premium purchasing opportunities for your real estate PPC campaign, no matter what time of day or day of the week the optimal event occurs. Using a system of thoughtfully designed algorithms, programmatic advertising will place your PPC real estate ads where they're most likely to make you the most money. There's no set schedule; instead, the robots watch for specific behaviors that trigger ad placements for your benefit.
Ads for Real Estate Agents: Our Approach
Your buyers and sellers want to know they're in good hands. We get that. We also know you want your agency to be in good hands. It's a circle that's only complete when everything is at its best. Lead Horse leads the way by treating our clients as partners in our own business. We want you to succeed. We're here to help you gain clients. We're rooting or you to build referrals.
We Understand the Big Picture
From your homebuyers' demographics to the reasons people are selling in your market, we take everything into account. The market influx in your industry varies frequently—sometimes, from one day to the next. Our ads for real estate agents are designed to accommodate changes and put money back into your bottom line.
We Take a Painstaking Approach to Your Set Up
We're your partners in this process. That means you have a team of PPC gurus and real estate fanatics on this side of the fence while you're busy selling homes and helping people buy houses on the other side of the digital property line.
We put a lot of work into what we do, conducting audits and performing deep-dives into the data to ensure you're getting traffic and as much attention from the search engines as possible. Once we've put a process into place, you'll enjoy a consistent structure with real estate-industry best practices happening automatically.
We're Here When You Need Us
As partners in your real estate business, our digital marketers are here to work side-by-side with your brand. We want to ensure you're able to leverage real consumer feedback in a way that helps your company grow stronger. That's why we analyze the data and reconfigure spaces that don't make sense. We're also here to answer your questions or help when you get stuck with your digital marketing conundrums.
When everything's said and done, every Realtor knows it's all about location, location, location. Digital marketers do, too. We just know how to use this phrase a little differently.